Branding decision: Harding Grad School changing its name
Drum roll, please.
Harding University Graduate School of Religion is changing its name.
And the new name will be … Harding School of Theology.
Here’s a news release from Harding:
Harding School of Theology has been chosen as the new name for the Graduate School of Religion in Memphis, Tenn. The change comes at the end of a two-year process involving the dean, faculty, staff, alumni, advisory board, University president and board of trustees.
The process culminates in a rebranding strategy that seeks to reflect better the School’s goal of equipping and inspiring servants of Christ with deeper faith and higher standards of scholarship. “’Graduate School of Religion’ as a designation no longer communicates who we are,” explains Dr. Evertt W. Huffard, vice president and dean of the school. “We are much more interested in students knowing God than knowing religion.”
And while the name changes, the core values of the school remain the same. “The Graduate School is not changing its commitment to the word of God or to serving churches of Christ,” Huffard says. “Rather, this change helps us communicate those commitments.”
Huffard explains that Harding Graduate School has always focused on helping ministers be better equipped for the challenges of ministry. “That commitment is in no way changing,” he adds.
The name change has no associated administrative or academic changes. The school remains under the leadership of the Harding University president and board of trustees.
The rebranding will help communicate that the school is a caring, engaged academic community. “We have a relentless passion to understand and live the word of God,” says Mark Parker, assistant vice president. “We pray this entire process will allow us to communicate our passions and commitment better.”
Read a 50th anniversary feature on Harding Grad School from 2008.